I’m back with another collaborative post for y’all! Many bloggers I know use their blog as a side gig, or as a passion project, but did you know that your blog could possibly help your main business? Today I’m going to share some ways your blog can benefit your main business.
An entrepreneur’s business is a deeply personal thing. It’s not just a matter of making money; it’s a matter of justifying all the effort that’s been put in — the hours, days, weeks, months and years of time invested, and the sleepless nights and lost weekends spent working.
On top of this, many entrepreneurs start their own businesses precisely because they are passionate about a particular field or industry, and want to engage with it as their full-time mode of work. Then, consider the fact that so many entrepreneurs are “solopreneurs” — at least for a while — meaning that they are solely responsible for working on their businesses, and it’s their sweat, blood, and tears that define the fate of the project.
For all these reasons, it should come as no surprise that entrepreneurs are constantly on the lookout for strategies that can increase the odds of success for their business ventures.
Blogging is one of the most consistently turned-to of such strategies. Here are a few reasons why your business can benefit from you starting up a blog.
By helping you to strengthen your brand and enhance your professional image
One of the primary benefits of running a professional blog is that it gets you to engage with topics surrounding your industry in a much more direct and substantial way than may be the case during the “behind the scenes” work that comprises the bulk of your job. At least, blogging may be more “substantial” for your would-be clients, as they will get to engage with your writings up-front.
When you’re blogging about professional matters, you can show off your expertise. You can comment on trends in your industry and show that you’ve got your finger on the pulse. You can, in short, do things to strengthen your brand and enhance your professional image.
Part of this will be a matter of simply demonstrating your own know-how. Part of it will be related to the “way” you blog. Read this for some insight on how to manage your professional identity better.
By giving you a “laboratory” in which to mull over ideas and bounce things off your audience
“Market research” is a pretty big deal; that art that involves trying to determine what your customers want, so that you can most effectively sell it to them while avoiding the pitfalls that come along with missing the mark.
Blogging is, to a large degree, something like market research. Your blog enables you to present ideas to your audience, and see which topics excite them, and which put them off.
Maybe you’ll write about a new service you’re considering implementing, only to find that your readers are entirely uninterested. In this example, blogging might save you money.
By improving SEO and exposure
SEO is a tricky art, but essential for making sure that the greatest possible number of people are exposed to the services you offer.
One thing that all SEO experts agree on is that the frequency with which new content is uploaded to a site has a significant and positive impact on SEO.
Needless to say, blogging ticks the right boxes here.
This post was a collaborative effort – please check out my disclosure policy page for more details.